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1 business promotion manager
эк. тр. = promotion managerАнгло-русский экономический словарь > business promotion manager
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2 promotion manager
эк. тр., торг., амер. менеджер по продвижению (по DOT: специалист, занимающийся планированием и управлением политикой продаж; относится к группе "специальности, связанные с менеджментом по продажам и распределению")Syn:product promotion manager, sales promotion manager, sales director, business promotion manager, sales managerSee: -
3 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
* * *
менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
4 manager
(mgr; mngr)n мен. керівник; менеджер; директор; a керівнийособа з повноваженнями і відповідальністю щодо контролю, видачі розпоряджень чи вказівок та спрямування діяльності установи, підприємства (business²), організації, відділу тощо═════════■═════════account manager менеджер виконання замовлень клієнта • керівник групи роботи з клієнтом; advertising manager керівник рекламного агентства • керівник відділу реклами • керівник служби реклами; area manager керівник району збуту; asset manager керівник активів; assistant manager заступник керівника; bank manager керівник банку; branch manager керівник філії • керівник відділу; brand manager керівник товарної марки • керівник виробництва товарної марки; business manager комерційний керівник • комерційний директор; circulation manager керівник відділу розповсюдження; clearinghouse manager керівник розрахункової палати; contract manager керівник відділу контрактів; customer service manager керівник служби послуг для клієнтів; departmental manager керівник відділу; deputy manager заступник керівника; design manager керівник групи розробки; display manager керівник групи оформлення; distribution manager керівник відділу збуту; district manager керівник району збуту; district sales manager керівник районної служби збуту; district service manager керівник районної служби послуг; division manager керівник філії • керівник відділу; employment manager керівник відділу кадрів; exhibition manager керівник виставки; export manager керівник відділу експорту • керівник експортної операції; export sales manager керівник відділу експорту • керівник експортної операції; factory manager директор фабрики; field district manager керівник збуту на місцях; field sales manager керівник місцевого збуту; finance manager фінансовий керівник; floor manager керівник служби на поверсі; general manager головний керівник • генеральний директор; group manager керівник групи товарів; international marketing manager керівник служби міжнародного маркетингу; inventory manager керівник служби матеріально-технічного постачання; line manager лінійний керівник; manufacturing manager керівник виробництва; marketing manager керівник відділу маркетингу; marketing communications manager керівник служби маркетингових комунікацій; media manager керівник служби засобів реклами; merchandise division manager керівник відділу комплектування асортименту; middle manager керівник середньої ланки; national sales manager керівник загальнонаціональної служби збуту; new-products manager керівник нових товарів; office manager керівник канцелярії; operating manager керівник-розпоряд-ник • керівник оперативного відділу; operations manager керівник-розпорядник • керівник оперативного відділу; personnel manager керівник відділу кадрів; plant manager директор фабрики; product manager керівник виробництва товару • керівник, який відповідає за конструювання, виробництво і реалізацію виробу; product advertising manager керівник служби реклами товару; production manager керівник виробництва • керівник виробничого відділу; product line manager керівник асортименту виробів; product promotion manager керівник служби збуту товару; product sales manager керівник служби збуту товару; project manager керівник проекту; promotion manager керівник відділу реклами • керівник служби стимулювання; publicity manager керівник служби зв'язків із громадськістю; purchasing manager керівник служби закупівлі • керівник відділу закупівлі; quality control manager керівник, який відповідає за якість; regional manager керівник району • регіональний керівник; regional sales manager керівник регіональної служби збуту • регіональний керівник збуту • керівник регіонального відділу збуту; sales manager керівник відділу збуту • комерційний директор; sales promotion manager керівник відділу стимулювання збуту; senior manager старший керівник; service manager керівник допоміжних служб; shop manager директор крамниці; staff manager керівник відділу кадрів; store manager директор крамниці; technical manager технічний керівник; traffic manager керівник транспортного відділу; warehouse manager керівник складу; works manager директор фабрики • головний інженер фабрики; zone sales manager керівник зональної служби збуту • керівник зонального відділу збуту═════════□═════════manager of distribution керівник відділу збутуmanager ‡ shareholders:: stockholders (392)▹▹ executive* * *керівник; менеджер; учасник синдикату з розміщення цінних паперів ( про банк) -
5 manager
nменеджер; директор
- accounting manager
- accounts manager
- acting manager
- administrative manager
- advertising manager
- arbitration manager
- asset manager
- assistant manager
- bank manager
- branch manager
- business manager
- chief manager
- clearinghouse manager
- commercial manager
- commissioning manager
- departmental manager
- deputy manager
- distribution manager
- district manager
- divisional manager
- economic manager
- employment manager
- engineering manager
- executive manager
- exhibition manager
- external manager
- export manager
- export sales manager
- factory manager
- factory services manager
- farm manager
- field sales manager
- floor manager
- functional manager
- fund manager
- fund of funds manager
- general manager
- hedge fund manager
- human resources manager
- industrial traffic manager
- inventory manager
- labour manager
- lead manager
- line manager
- local manager
- marketing manager
- material control manager
- middle manager
- office manager
- operating manager
- operations manager
- personnel manager
- plant manager
- portfolio manager
- procurement manager
- product manager
- product development manager
- production manager
- production control manager
- product line manager
- project manager
- promotion manager
- publicity manager
- quality manager
- quality control manager
- records services and archives manager
- research manager
- sales manager
- senior manager
- service manager
- shop manager
- staff manager
- station manager
- statistics manager
- store manager
- syndicate manager
- team manager
- technical manager
- top manager
- traffic manager
- trust manager
- warehouse manager
- works manager
- manager on dutyEnglish-russian dctionary of contemporary Economics > manager
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6 Leiter
Leiter I f 1. GEN ladder (Karriereleiter); 2. IND, LOGIS ladder Leiter II m MGT, PERS manager, MGR, manageress, director, dir., chief, head (einer Abteilung, eines Bereichs)* * *Leiter(in)
leader, guide, manager, head, director, chief, master, executive head, (Arbeitnehmer) executive (US), (Bank) governor (Br.);
• geschäftsführender Leiter[in] acting manager;
• kaufmännischer Leiter[in] business (commercial) manager, (Warenhaus) merchandise manager, front desk (US);
• künstlerischer Leiter[in] (Werbeagentur) art director;
• stellvertretender Leiter[in] assistant (deputy) manager;
• technischer Leiter[in] managing engineer, technical director (manager);
• verantwortlicher Leiter[in] acting manager, responsible head;
• Leiter[in] einer Abteilung head of a department, department head, departmental manager;
• Leiter[in] der Abteilung Absatzförderung marketing manager;
• Leiter[in] einer Bank manager of a bank;
• Leiter[in] einer Behörde head (chief) of an agency (US);
• Leiter[in] eines Betriebes chief manager;
• Leiter[in] einer Bezirksgeschäftsstelle district registrar;
• Leiter[in] der Datenverarbeitung data-processing manager;
• Leiter[in] einer Delegation leader (head) of a delegation;
• Leiter[in] eines Dezernats chief of a branch;
• Leiter[in] einer Dienststelle chief of an agency (US);
• Leiter[in] der Einkaufsabteilung purchasing manager;
• Leiter[in] der Ein- und Verkaufsabteilung merchandise manager;
• Leiter[in] der Exportabteilung export manager (director);
• Leiter[in] der Finanzplanung budget officer;
• Leiter[in] des Finanz- und Rechnungswesens finance (financial) manager (Br.), (AG) treasurer of a corporation (US);
• alleiniger Leiter[in] einer Firma sole proprietor;
• Leiter[in] der Gestaltung (Werbeagentur) art director;
• Leiter[in] des Grundbuchamtes chief land registrar (Br.);
• Leiter[in] einer Güterabfertigungsstelle freight agent (US);
• Leiter[in] der Haushaltsabteilung budget director;
• Leiter[in] der Instandhaltungsabteilung maintenance manager;
• Leiter[in] einer Kopffiliale [etwa] area superintendent;
• Leiter[in] der Kraftfahrzeugversicherungsabteilung motor manager;
• Leiter[in] der Kreditabteilung credit manager, chief loan officer;
• Leiter[in] der Lebensversicherungsabteilung life manager;
• Leiter[in] der Marktforschung information manager;
• Leiter[in] einer Niederlassung branch manager;
• Leiter[in] der Personalabteilung personnel director, staff executive;
• Leiter[in] der Planungs- und Kontrollabteilung controller;
• Leiter[in] der Presseabteilung (Pressestelle) press officer;
• Leiter[in] der Public-Relations-Abteilung public-relations director;
• Leiter[in] des Rechnungswesens accounting supervisor;
• Leiter[in] der Rechtsabteilung head of the legal department;
• Leiter[in] des Seeversicherungsgeschäftes marine manager;
• Leiter[in] des Stadtrechtsamtes city attorney (US);
• kommissarischer Leiter[in] der Stadtverwaltung township trustee;
• Leiter[in] der Steuer- und Devisenabteilung tax and exchange controller;
• Leiter[in] des [Straßen]verkehrsamtes traffic manager (director);
• Leiter[in] der Streuungsabteilung (Werbeagentur) media director;
• Leiter[in] des betrieblichen Unfallschutzes safety supervisor;
• Leiter[in] der Verkaufsabteilung director of sales, sales manager;
• Leiter[in] der Verkaufsförderung sales-promotion manager, merchandising director;
• Leiter[in] der Versandabteilung shipping manager (clerk) (US);
• Leiter[in] der Vertriebsabteilung marketing director, distribution manager;
• Leiter[in] der Warenzeichenabteilung trademarks officer;
• Leiter[in] der Werbeabteilung advertising manager, publicity director;
• künstlerischer Leiter[in] einer Werbeagentur creative director. -
7 Leiterin
Leiterin f s. → Leiter* * *Leiter(in)
leader, guide, manager, head, director, chief, master, executive head, (Arbeitnehmer) executive (US), (Bank) governor (Br.);
• geschäftsführender Leiter[in] acting manager;
• kaufmännischer Leiter[in] business (commercial) manager, (Warenhaus) merchandise manager, front desk (US);
• künstlerischer Leiter[in] (Werbeagentur) art director;
• stellvertretender Leiter[in] assistant (deputy) manager;
• technischer Leiter[in] managing engineer, technical director (manager);
• verantwortlicher Leiter[in] acting manager, responsible head;
• Leiter[in] einer Abteilung head of a department, department head, departmental manager;
• Leiter[in] der Abteilung Absatzförderung marketing manager;
• Leiter[in] einer Bank manager of a bank;
• Leiter[in] einer Behörde head (chief) of an agency (US);
• Leiter[in] eines Betriebes chief manager;
• Leiter[in] einer Bezirksgeschäftsstelle district registrar;
• Leiter[in] der Datenverarbeitung data-processing manager;
• Leiter[in] einer Delegation leader (head) of a delegation;
• Leiter[in] eines Dezernats chief of a branch;
• Leiter[in] einer Dienststelle chief of an agency (US);
• Leiter[in] der Einkaufsabteilung purchasing manager;
• Leiter[in] der Ein- und Verkaufsabteilung merchandise manager;
• Leiter[in] der Exportabteilung export manager (director);
• Leiter[in] der Finanzplanung budget officer;
• Leiter[in] des Finanz- und Rechnungswesens finance (financial) manager (Br.), (AG) treasurer of a corporation (US);
• alleiniger Leiter[in] einer Firma sole proprietor;
• Leiter[in] der Gestaltung (Werbeagentur) art director;
• Leiter[in] des Grundbuchamtes chief land registrar (Br.);
• Leiter[in] einer Güterabfertigungsstelle freight agent (US);
• Leiter[in] der Haushaltsabteilung budget director;
• Leiter[in] der Instandhaltungsabteilung maintenance manager;
• Leiter[in] einer Kopffiliale [etwa] area superintendent;
• Leiter[in] der Kraftfahrzeugversicherungsabteilung motor manager;
• Leiter[in] der Kreditabteilung credit manager, chief loan officer;
• Leiter[in] der Lebensversicherungsabteilung life manager;
• Leiter[in] der Marktforschung information manager;
• Leiter[in] einer Niederlassung branch manager;
• Leiter[in] der Personalabteilung personnel director, staff executive;
• Leiter[in] der Planungs- und Kontrollabteilung controller;
• Leiter[in] der Presseabteilung (Pressestelle) press officer;
• Leiter[in] der Public-Relations-Abteilung public-relations director;
• Leiter[in] des Rechnungswesens accounting supervisor;
• Leiter[in] der Rechtsabteilung head of the legal department;
• Leiter[in] des Seeversicherungsgeschäftes marine manager;
• Leiter[in] des Stadtrechtsamtes city attorney (US);
• kommissarischer Leiter[in] der Stadtverwaltung township trustee;
• Leiter[in] der Steuer- und Devisenabteilung tax and exchange controller;
• Leiter[in] des [Straßen]verkehrsamtes traffic manager (director);
• Leiter[in] der Streuungsabteilung (Werbeagentur) media director;
• Leiter[in] des betrieblichen Unfallschutzes safety supervisor;
• Leiter[in] der Verkaufsabteilung director of sales, sales manager;
• Leiter[in] der Verkaufsförderung sales-promotion manager, merchandising director;
• Leiter[in] der Versandabteilung shipping manager (clerk) (US);
• Leiter[in] der Vertriebsabteilung marketing director, distribution manager;
• Leiter[in] der Warenzeichenabteilung trademarks officer;
• Leiter[in] der Werbeabteilung advertising manager, publicity director;
• künstlerischer Leiter[in] einer Werbeagentur creative director. -
8 Anzeigenteil
Anzeigenteil
(Zeitung) advertisement columns, advertising section, classified advertising, space (US coll.), small ads (US);
• Anzeigenteil kaufen to buy press space (US coll.);
• Anzeigenteil pachten to lease the advertising business;
• Anzeigentermin date of insertion, copy date (deadline, US);
• Anzeigentest impact test;
• Anzeigentext copy, text;
• druckfertigen Anzeigentext bereithalten to have a print-ready copy;
• Anzeigentexter copywriter, ad writer (US);
• Anzeigenuntersuchung copy testing;
• Anzeigenverkauf (Werbung) advertising sales;
• Anzeigenvermittler advertising agent (operator);
• Anzeigenvermittlung advertising agency;
• Anzeigenvertreter newspaper (advertising, advertisement, Br.) representative, advertising (ad, space, US coll..) salesman, advertising agent (sales executive), ad representative (US);
• Anzeigenvertretung newspaper (advertising) agency;
• reine Anzeigenverwaltung sole advertising representation;
• Anzeigenvolumen advertising volume;
• mit seinen Einkünften vom Anzeigenvolumen abhängen to rise and fall with the advertising cycle;
• Anzeigenvorabdruck preprint;
• Anzeigenvordruck advertising form;
• Anzeigenvortest pretest;
• Anzeigenwerbeleiter advertisement (sales promotion) manager;
• Anzeigenwerber canvasser, solicitor (US). -
9 encargado
adj.in charge.f. & m.1 person in charge, man in charge, manager, head clerk.2 attendant, tender.past part.past participle of spanish verb: encargar.* * *1→ link=encargar encargar► adjetivo1 in charge► nombre masculino,nombre femenino2 (empleado) person in charge\encargado,-a de curso EDUCACIÓN tutorencargado,-a de negocios PLÍTICA chargé d'affaires* * *(f. - encargada)noun* * *encargado, -a1.ADJestar encargado de algo — to be in charge of sth, be responsible for sth
¿puedo hablar con la persona encargada de los impuestos? — can I speak to the person in charge of o responsible for taxes?
2.SM / F (=responsable) [de tarea, expedición] person in charge; [de tienda, restaurante] manager; [de parque, cementerio] groundkeeperquisiera hablar con el encargado de las obras — I would like to speak to the person in charge of the building work
el encargado de la librería — the person in charge of the bookshop, the manager of the bookshop
encargado/a de campo — (Dep) groundsman/groundswoman
encargado/a de curso — student representative
encargado/a de la recepción — receptionist
encargado/a de mostrador — counter clerk
encargado/a de negocios — (Pol) chargé d'affaires
encargado/a de obra — site manager
encargado/a de prensa — press officer
encargado/a de relaciones públicas — public relations officer
encargado/a de seguridad — security officer
encargado/a de vestuario — (Teat) wardrobe manager; (Cine, TV) costume designer
* * *I- da adjetivoIIencargado de algo/+ inf — responsible for something/-ing, in charge of something/-ing
- da masculino, femeninoa) ( de negocio) managerb) ( de tarea)* * *I- da adjetivoIIencargado de algo/+ inf — responsible for something/-ing, in charge of something/-ing
- da masculino, femeninoa) ( de negocio) managerb) ( de tarea)* * *encargado11 = manager [manageress, -fem.], official, attendant, appointee, housekeeper [house-keeper], minder, business manager, line manager, warden, overseer, person-in-charge.Ex: Such hosts are more likely to be accessed by end-users such as economists and managers, than information workers.
Ex: See also reference tracings include related headings such as personal and corporate headings for officials, pseudonyms used as uniform headings, etc.Ex: Other libraries allow bags to be brought in but an attendant is employed to check the contents as the reader leaves the library.Ex: Upon hearing the favourable appraisal the committee was giving of her, the young appointee swelled with pride.Ex: A software agent named SiteHelper is designed to act as a housekeeper for the Web server and as a helper for a Web user to find relevant information at a particular site.Ex: Education for librarianship should concern itself with encouraging self-reliance and sustained questioning rather than training servile machine minders.Ex: Watman wondered how the profession would react to the idea of a business manager instead of assistant.Ex: The major advantage is that staff feel able to talk more freely to colleagues than to a line manager.Ex: Carers and wardens are encouraged to involve themselves in the service.Ex: At the top of the hierarchy would be the high officials and their families: the vizier, the overseer of the treasury, and the first priest.Ex: Every fax machine is to be assigned to a person-in-charge who will have the responsibility of distributing incoming fax messages to recipients.* encargado de anotar los tantos = scorer.* encargado de buscar a los alumnos que hacen novillos = truant officer.* encargado de hacer el presupuesto = budgetmaker.* encargado de la colección = stock editor.* encargado de la gestión de documentos = record(s) manager.* encargado de la gestión documental = record(s) manager.* encargado de la información = intelligence officer.* encargado de la lista = list moderator.* encargado del almacén = warehouse keeper, warehouseman [warehousemen, pl.].* encargado de la máquina de imprimir = machine-minder.* encargado de las tareas domésticas = housekeeper.* encargado de la tecnología de la información = information technologist.* encargado del correo = mail clerk.* encargado del desarrollo de nuevos productos = product developer.* encargado de librería = bookstore clerk.* encargado de llevar a cabo = implementor [implementer].* encargado de llevar el marcador = scorer.* encargado de orientar al lector = readers' adviser.* encargado de personal = personnel officer, welfare officer.* encargado de poner en práctica = implementor [implementer].* encargado de prestar los primeros auxilios = first aider.* encargado de recoger = gatherer.* encargado de recursos humanos = human resource manager.* encargado de relaciones públicas = public liaison.* encargado de seguridad = security officer, security officer.* encargado de ventas = sales manager.* encargados = line management.* encargados, los = people in charge, the.* joven ayudante del encargado de la máquina de imprimir = machine boy.* persona encargada de recabar fondos = fundraiser [fund-raiser].encargado2 (de)Ex: The vice-president in charge of marketing services, Una Feaver, is responsible for media planning and buying, research, and sales promotion.
* bibliotecario encargado de la sección juvenil = young adult librarian.* dejar a Alguien encargado de Algo = leave in + charge.* persona encargada de actualizar = maintainer.* profesor encargado de la biblioteca = teacher-librarian.* * *encargado DE algo:la persona encargada de la caja chica the person in charge of o responsible for the petty cash, the person with responsibility for the petty cashel empleado encargado de recibir a las visitas the member of staff responsible for receiving visitorsmasculine, feminine1 (de un negocio) managerquiero hablar con el encargado I'd like to speak to the person in charge o the manager2(de una tarea): tú serás el encargado de avisarles it will be up to you o it will be your responsibility to tell them, you will be responsible for telling themel encargado de las obras de restauración the person in charge of the restoration work, the director of the restoration workCompuestos:● encargado/encargada de negociosmasculine, feminine chargé d'affaires● encargado/encargada de seguridadmasculine, feminine safety officer* * *
Del verbo encargar: ( conjugate encargar)
encargado es:
el participio
Multiple Entries:
encargado
encargar
encargado◊ -da adjetivo encargado de algo/hacer algo responsible for sth/doing sth, in charge of sth/doing sth
■ sustantivo masculino, femenino
b) ( de tarea):
encargar ( conjugate encargar) verbo transitivo
1a) encargadole algo a algn ‹ tarea› to entrust sb with sth;◊ me encargó una botella de whisky escocés she asked me to buy o get her a bottle of Scotchb) encargado a algn que haga algo to ask sb to do sth
2 ‹mueble/paella/libro› to order;
‹informe/cuadro› to commission
encargarse verbo pronominal encargadose de algo/algn to take care of sth/sb;
encargado,-a
I sustantivo masculino y femenino
1 Com manager
2 (responsable) person in charge: Juan es el encargado de vigilarnos, Juan is the person in charge of our security
II adjetivo in charge
encargar verbo transitivo
1 (encomendar) to entrust: su madre le encargó que cuidara de sus hermanos, her mother entrusted her with the care of her brothers
2 Com (solicitar mercancías) to order: encargaremos una pizza, we'll order a pizza
(un servicio) to commission: ¿por qué no se lo encargas a ellos?, why don't you commission it from them?
' encargado' also found in these entries:
Spanish:
cómitre
- encargada
- graduada
- graduado
- memoria
- responsable
- sobrecargo
- recibir
- tutor
English:
curator
- logistics
- manager
- monitor
- National Trust
- registrar
- scorer
- steward
- superintendent
- attendant
- buyer
- coroner
- file
- house
- job
- land
- prefect
- town
- warden
* * *encargado, -a♦ adjresponsible (de for), in charge (de of);está encargado de cerrar la oficina he's responsible for locking up the office, it's his job to lock up the office♦ nm,f[responsable] [de tarea, trabajo] person in charge; [de tienda, negocio] manager, f manageress;él es el encargado de hacer las camas he's responsible for making the beds, it's his job to make the beds;póngame con el encargado can I speak to the person in charge, please?encargado de negocios chargé d'affaires* * *I adj in charge (de of), responsible (de for)II m, encargada f1 person in charge2 de negocio manager* * *encargado, -da adj: in chargeencargado, -da n: manager, person in charge* * *encargado n manager / person in charge -
10 venta
f.1 sale.de venta en… on sale at…estar en venta to be for saleventa ambulante street vendingventa por catálogo mail-order sellingventa al contado cash saleventa por correo o por correspondencia mail-order sellingventa a crédito credit saleventa directa direct sellingventa a domicilio door-to-door sellingventa al por mayor wholesaleventa al por menor retailventa pública public auction2 sales.han aumentado/caído las ventas sales have risen/fallen3 country inn (posada).* * *1 (acción) sale, selling2 (hostal) country inn; (restaurante) restaurant\'En venta' "For sale"'Venta de pisos' "Flats for sale"estar a la venta to be on salecontrato de venta bill of saledepartamento de ventas sales departmentprecio de venta selling priceprecio de venta al público retail priceventa a domicilio door-to-door sellingventa a plazos hire purchase, US instalment planventa al contado cash saleventa al por mayor /venta al por menor wholesale / retailventa postbalance clearance sale, US post-inventory saleventa por correo mail order* * *noun f.* * *SF1) (Com) sale•
a la venta — on saleponer algo a la venta — to put sth on o up for sale
•
de venta, de venta únicamente en farmacias — available only at chemists'•
en venta, estar en venta — to be (up) for sale, be on the marketventa a plazos — hire purchase, installment plan (EEUU)
venta callejera — peddling, hawking
venta de garaje — ( esp Méx) garage sale
venta por cuotas — hire purchase, installment plan (EEUU)
venta pública — public sale, auction
2) † (=posada) country inn3) (Caribe, Méx) (=tienda) small shop, stall( Cono Sur) [de feria, exposición] stall, booth* * *1) (Com) sale2) ( posada) (arc) inn, hostelry (arch)* * *1) (Com) sale2) ( posada) (arc) inn, hostelry (arch)* * *venta11 = country inn.Ex: After lunch at a country inn you will continue on to your overnight accommodation in Drakenberg = Tras el almuerzo en una venta típica, nos dirigiremos hacia Drankenberg, donde pasaremos la noche.
venta22 = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.Ex: The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.
Ex: SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.Ex: One of the company's services is the brokering of on-line data base searches.Ex: Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex: The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.Ex: The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.Ex: She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.* agencia de venta de billetes = ticket agent, ticket agency.* agencia de venta de entradas = ticket agent, ticket agency.* a la venta = on release.* anuncio de compra-venta = classified ad, classified advertisement.* argumento de venta = sales pitch, product pitch.* aumentar las ventas = boost + sales.* catálogo de libros en venta = publication(s) list.* compra-venta de coches = auto dealer.* condiciones de venta = terms of sale.* con millones de ventas = megaselling.* de gran venta = high selling.* de más ventas = best selling [bestselling/best-selling], top-selling.* departamento de ventas = sales team, sales department.* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.* de venta al detalle = retail.* de venta al por menor = retail.* de venta en el mercado = commercially available.* de venta regular = steady-selling.* empresa dedicada a la venta por correo = mail order company.* encargado de ventas = sales manager.* en venta = for sale, in print, priced, on release, on sale.* estafa de la venta en cadena = pyramid scam.* estar en venta = be up for sale.* estrategia de ventas = sales strategy.* fijación de precio de venta = pricing.* gerente de ventas = sales manager.* impuesto de ventas = sales tax.* impuesto sobre las ventas = sales tax.* ingresos de ventas = sales revenue.* librero de venta al detalle = retail bookseller.* libro de mayor venta = bestseller [best seller/best-seller].* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* libros en venta = books in print.* línea de ventas = line.* lugar en el mercado de venta = market niche.* negocio de venta de coches usados = used car business.* objetivo de ventas = sales target.* perder una venta = lose + sale.* perder ventas = lose + sales.* poner en venta = put on + sale.* postventa = postpurchase.* precio de venta al público = cover price, list price, listed price.* precio de venta al público (P.V.P.) = retail price.* promoción de ventas = sales promotion.* punto de venta = outlet, point of sale.* red de ventas = sales network.* representante de ventas = sales rep, sales representative.* responsable de ventas = sales manager.* rollo de venta = sales pitch, product pitch.* sala de exposición y venta = show room [showroom].* salón de exposición y ventas = salesroom [saleroom].* venta agresiva = hard-sell.* venta al contado = cash sale.* venta al detalle = retailing, retail trade.* venta al por mayor = wholesaling, wholesale.* venta al por menor = retailing, retail trade.* venta a un precio más barato = undercutting.* venta de armas = arms sale.* venta de coches = car sales.* venta de entradas = ticketing.* venta de libros = bookselling [book selling].* venta de material impreso = print sale.* venta de productos comestibles = grocery marketing.* venta de tickets = ticketing.* venta de viviendas = home sale.* venta directa = direct sale, direct marketing, direct selling.* venta directa al público = sale + over the counter.* venta para consumo dentro del establecimiento = on-trade sale.* venta para consumo fuera del establecimiento = off-trade sale.* ventas = sales figures, market share, takings.* ventas al detalle = retail sales.* ventas al por menor = retail sales.* ventas + dispararse = sales + shoot up.* ventas, las = bottom line, the.* venta típica = country inn.* volumen de ventas = turnover, stock turnover, turnover of stock.* * *A ( Com) salecobra un porcentaje sobre las ventas he earns a percentage on his sales o on each saledepartamento/gerente de ventas sales department/managerlas ventas han mermado este año sales have declined o dropped this yeartrabaja en ventas she works in sales o in the sales departmentse dedica a la compra y venta de coches usados he's in the used car business[ S ] exposición y ventas: Goya 13 visit our showrooms at Goya 13[ S ] muestra gratis, prohibida su venta free sample, not for sale[ S ] prohibida la venta ambulante no hawkers[ S ] venta anticipada de localidades advance ticket salesel libro saldrá a la venta la próxima semana the book will be on sale next weekde venta en kioscos on sale at newsstandsla casa está en venta the house is (up) for sale o is on the marketel coche está en venta the car is for saleCompuestos:cash salewholesaleretailsale of assetsticket salesgarage salevehicle saleshouse o property salescold selling, cold callingpyramid sellingmail ordermail order* * *
venta sustantivo femenino (Com) sale;
venta al por mayor/menor wholesale/retail;
venta a plazos installment plan (AmE), hire purchase (BrE);
venta por catálogo or correo mail order;
pronto saldrá a la venta it will be on sale soon;
estar en or a la venta [coche/bicicleta] to be for sale;
[ casa] to be (up) for sale
venta f Com Fin sale: estará a la venta este fin de semana, it will be on sale this weekend
no está en venta, it's not for sale
venta a plazos, hire purchase, US installment plan
venta al contado, cash sale
venta al por mayor/al por menor, wholesale/retail
' venta' also found in these entries:
Spanish:
almacén
- despacho
- erradicación
- homologar
- negocio
- pormenor
- postventa
- posventa
- PVP
- replantear
- salida
- subasta
- tenderete
- callejero
- expendio
- precio
- prohibir
- saldo
- traspaso
English:
asking price
- average
- ban
- bazaar
- bonded warehouse
- car-boot sale
- cash sale
- cash-and-carry
- disposal
- footwear
- for
- hard sell
- insider dealing
- insider trading
- issue
- opposite
- outlaw
- outlet
- P.O.S.
- percentage
- release
- retail
- retail outlet
- retail price
- retail sale
- retailing
- ring up
- sale
- sell
- sell-out
- selling
- selling price
- showroom
- ticket agency
- wholesale
- bill
- business
- carry
- cash
- deal
- dealer
- hard
- mail
- market
- out
- prescription
- print
- recommend
- ticket
- withdraw
* * *venta nf1. [acción] sale;de venta en tiendas especializadas on sale in specialist shops o at specialist retailers;estar en venta to be for sale;poner a la venta [casa] to put up for sale;[producto] to put on sale;salir a la venta [producto] to go on sale;el equipo de ventas the sales teamventa ambulante street vending;venta automatizada vending-machine sale;venta por catálogo mail-order selling;venta al contado cash sale;venta por correo mail-order selling;venta por correspondencia mail-order selling;venta a crédito credit sale;venta directa direct selling;venta a domicilio door-to-door selling;venta en línea on-line selling;venta al por mayor wholesale;venta al por menor retail;ventas nacionales domestic sales;venta on-line on-line selling;venta piramidal pyramid selling;venta sobre plano sale of customized goods;venta a plazos sale by instalments, Br hire purchase;venta pública public auction;venta telefónica telephone sales2. [cantidad] sales;la venta de hoy ha sido importante sales have been strong today;han aumentado/caído las ventas sales have risen/fallen;una novela que arrasa en ventas a novel with phenomenal sales3. [posada] country inn4.La Venta [centro arqueológico] = ancient Olmec city near the town of Villahermosa, Mexico* * *f sale;en venta for sale;estar/poner a la venta be/put on sale* * *venta nf1) : sale2)venta al detalle : retail sales* * *venta n sale -
11 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
12 export
1. сущ.1) межд. эк. экспорт, вывоз, экспортирование (вывоз за границу товаров для продажи на внешних рынках и оказание услуг нерезидентам как за рубежом, так и на территории родной страны предоставляющей услуги компании)ATTRIBUTES:
COMBS:
military export — военный экспорт, экспорт военных товаров
export from Japan — экспорт [вывоз\] из Японии
export articles, articles of export — статьи [предметы\] экспорта [вывоза\]
volume of export(s) — объем экспорта (обычно о натуральных единицах: тоннах и т. п.)
Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:capital export, direct export, export of counterrevolution, export of jobs, export of revolution, export of unemployment, indirect export, invisible export 1), merchandise export 1), service export, temporary export, visible export 1) certificate for export, country of export, propensity to export COMBS: Automated Export Reporting Program, debt-for-export swap, debt service-to-exports ratio, debt-to-export ratio, export-biased growth, Export Administration Regulations, Export Assistance Center, Export Enhancement Program, Export-Import Bank, export/import business, export-import company, export-import trade, Export Information System, export-led growth, Export Legal Assistance Network, export management company, export-oriented industrialization, export participation rate, export performance requirement, gold export point, import-export company, import-export trade, Targeted Export Assistance Program, Bank Export Services Act, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property 1) Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property 1. 1)2) межд. эк., преим. мн. статья [предмет\] экспорта [вывоза\] ( экспортируемый товар или услуга)Sugar and copra are the chief exports. — Сахар и копра являются главными статьями экспорта.
Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:domestic exports, foreign exports, demand for exports, duty on exports, supply of exports, reexport 1. 2)3) мн., межд. эк., стат. объем [стоимость, сумма\] экспорта (стоимость или количество экспортированных товаров; также название разделов в статистической или финансовой отчетности, в которых отражается информация о величине экспорта за период)Balance of trade is the difference between a country’s total imports and exports. — Сальдо торгового баланса определяется как разница между общей суммой импорта и экспорта.
Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus4) комп. экспорт, экспортирование (перенос текстовой информации, графических объектов и т. п. из данного файла или программного приложения в другой файл/приложение)Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus2. гл.1) межд. эк. вывозить, экспортировать ( продавать товары за границу)The company exports mainly to the US, Japan, Canada and Asia. — Компания экспортирует преимущественно в США, Японию, Канаду и Азию.
Ant:exportation 2)See:2) комп. экспортировать (переносить информацию из данного файла или программного приложения в другой файл/приложение)Ant:exportation 2)See:exportation 2)3. прил.межд. эк. экспортный, вывозной ( относящийся к экспорту)export policy — экспортная политика, политика в области экспорта
Ant:Automated Export System, District Export Council, export advertising, export agent, export bias, export bill of lading, export bonus, export bounty, export broker, export business, export capacity, export cartel, export clearance, export competition, export concentration, export contract, export control, export credit, export crediting, export declaration, export demand, export department, export disincentives, export distributor, export documents, export duty, export earnings, export elasticity, export entry, export factoring, export finance, export financing, export gold point, export house, export incentives, export industry, export insurance, export invoice, export leasing, export letter of credit, export licence, export licensing, export limitation, export manager, export market, export marketing, export merchant, export multiplier, export permit, export pessimism, export platform, export potential, export price, export prices, export pricing, Export Processing Zone, export producer, export products, export promotion, export propensity, export quota, export rate, export refunds, export regulation, export restitution, export restraints, export restrictions, Export Revolving Line of Credit, export risk, export sales, export specialization, export specie point, export statistics, export subsidization, export subsidy, export supply, export surplus, export tariff, export tax, export trade, export trading company, export transaction, export turnover, Export Yellow PagesSee:Automated Export System, District Export Council, export advertising, export agent, export bias, export bill of lading, export bonus, export bounty, export broker, export business, export capacity, export cartel, export clearance, export competition, export concentration, export contract, export control, export credit, export crediting, export declaration, export demand, export department, export disincentives, export distributor, export documents, export duty, export earnings, export elasticity, export entry, export factoring, export finance, export financing, export gold point, export house, export incentives, export industry, export insurance, export invoice, export leasing, export letter of credit, export licence, export licensing, export limitation, export manager, export market, export marketing, export merchant, export multiplier, export permit, export pessimism, export platform, export potential, export price, export prices, export pricing, Export Processing Zone, export producer, export products, export promotion, export propensity, export quota, export rate, export refunds, export regulation, export restitution, export restraints, export restrictions, Export Revolving Line of Credit, export risk, export sales, export specialization, export specie point, export statistics, export subsidization, export subsidy, export supply, export surplus, export tariff, export tax, export trade, export trading company, export transaction, export turnover, Export Yellow Pages
* * *
экспорт: вывоз (продажа) товаров и услуг за границу, в отличие от операций с национальными покупателями.* * *. . Словарь экономических терминов .* * *вывоз товаров, капиталов или услуг за границу для реализации на внешних рынках -
13 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
14 line
line [laɪn]ligne ⇒ 1 (a)-(c), 1 (e), 1 (j)-(o), 1 (r), 1 (v) trait ⇒ 1 (a) ride ⇒ 1 (a) rang ⇒ 1 (c) queue ⇒ 1 (c) mot ⇒ 1 (f) corde ⇒ 1 (g) tuyau ⇒ 1 (h) voie ⇒ 1 (i) frontière ⇒ 1 (p) branche ⇒ 1 (q) chaîne ⇒ 1 (s) lignée ⇒ 1 (t) border ⇒ 2 (a) régler ⇒ 2 (b) doubler ⇒ 2 (c) garnir ⇒ 2 (c), 2 (d)1 noun∎ to draw a line tracer ou tirer une ligne;∎ Sport to beat sb on the line (at the finishing line) coiffer qn au poteau;∎ to score 50 points above/below the line (in bridge) marquer 50 points d'honneur/de marche;∎ there are five lines to a stave une portée est constituée de cinq lignes;∎ his face was covered with lines son visage était plein de rides∎ light travels in a straight line la lumière se propage en ligne droite;∎ it's on a line between Houston and Dallas c'est sur la ligne qui va de Houston à Dallas;∎ the two grooves must be exactly in line les deux rainures doivent être parfaitement alignées;∎ I don't follow your line of thinking je ne suis pas ton raisonnement;∎ to be in the line of fire être dans la ligne de tir;∎ line of sight or of vision ligne f de visée;∎ let's try a different line of attack essayons une approche différente;∎ it's all in the line of duty cela fait partie de mes fonctions;∎ the problems I meet in the line of duty les problèmes auxquels je suis confronté dans l'exercice de mes fonctions;∎ to be killed in the line of duty (policeman) mourir dans l'exercice de ses fonctions; (soldier) mourir au champ d'honneur;∎ British to take the line of least resistance choisir la solution de facilité;∎ there's been a terrible mistake somewhere along the line il s'est produit une erreur grave quelque part;∎ I'll support them all along or right down the line je les soutiendrai jusqu'au bout ou sur toute la ligne;∎ the population is split along religious lines la population est divisée selon des critères religieux;∎ he reorganized the company along more rational lines il a réorganisé l'entreprise sur une base plus rationnelle;∎ we shall take action along the lines suggested nous agirons dans le sens de ce qui a été proposé;∎ another idea along the same lines une autre idée dans le même genre;∎ we seem to be thinking along the same lines il semble que nous voyions les choses de la même façon;∎ to be on the right lines être sur la bonne voie(c) (row → side by side) ligne f, rang m, rangée f; (→ one behind another) rang m, file f; American (queue) file f (d'attente), queue f;∎ a line of traffic une colonne de véhicules;∎ to fall or get into line, to form a line (people) se mettre en ligne; (children) se mettre en rang; (soldiers) former les rangs;∎ stand in line, children mettez-vous en rang, les enfants;∎ to step into line se mettre en rang;∎ a line of trees une rangée d'arbres;∎ we joined the line at the bus stop nous avons fait la queue à l'arrêt de bus;∎ they wanted to be first in line ils voulaient être les premiers dans la file d'attente;∎ figurative he's in line for promotion il est sur les rangs pour une promotion;∎ he's next in line for promotion la prochaine promotion sera pour lui;∎ he's first in line for the throne c'est l'héritier du trône;∎ to be on the line (job, reputation) être en jeu;∎ to put one's job/reputation on the line mettre son travail/sa réputation en jeu;∎ to lay one's reputation/life on the line (for sb/sth) mettre sa réputation/vie en jeu (pour qn/qch)∎ it's in/out of line with company policy c'est conforme/ce n'est pas conforme à la politique de la société;∎ it's more or less in line with what we'd expected cela correspond plus ou moins à nos prévisions;∎ to bring wages into line with inflation actualiser les salaires en fonction de l'inflation;∎ the rebels have been brought into line les rebelles ont été mis au pas;∎ to fall into line with government policy accepter la politique gouvernementale;∎ to step out of line s'écarter du droit chemin∎ new line (in dictation) à la ligne;∎ Computing a 20-line program un programme de 20 lignes;∎ School she gave me 100 lines elle m'a donné 100 lignes (à faire);∎ she quoted a line from Wordsworth elle a cité un vers de Wordsworth;∎ I only have two lines in the whole play! je n'ai que deux répliques dans toute la pièce!;∎ he forgot his lines il a oublié son texte;∎ he gave me the usual line about his wife not understanding him il m'a fait son numéro habituel comme quoi sa femme ne le comprend pas;∎ to drop sb a line envoyer un mot à qn∎ to hang the washing on the line mettre le linge à sécher, étendre le linge;∎ your clothes are out on the line tes vêtements sont sur la corde à linge∎ the train left the line le train a déraillé(j) (travel route) ligne f;∎ underground line ligne f de métro;∎ there's a new coach line to London il y a un nouveau service d'autocars pour Londres;∎ to keep the lines of communication open maintenir ouvertes les lignes de communication;∎ shipping line compagnie f de navigation(k) Electricity ligne f;∎ the power lines have been cut les lignes électriques ont été coupées;∎ the lines are still down after the gale les lignes n'ont pas été rétablies depuis la tempête;∎ the power station comes on line in June la centrale entre en service en juin(l) Telecommunications ligne f;∎ the line went dead la communication a été coupée;∎ I was on the line to Paris je téléphonais à Paris;∎ all the lines to London are busy toutes les lignes pour Londres sont occupées;∎ then a voice came on the other end of the line alors une voix a répondu à l'autre bout du fil;∎ I have Laura on the line j'ai Laura en ligne;∎ a direct line to Washington une ligne directe avec Washington;∎ hold the line ne quittez pas;∎ there's someone on the line il y a quelqu'un sur la ligne;∎ the line's very bad la communication est mauvaise;∎ she's on the other line elle est sur l'autre ligne;∎ Computing on line en ligne∎ the graceful line or lines of the new model la ligne harmonieuse du nouveau modèle;∎ can you explain the main or broad lines of the project to me? pouvez-vous m'expliquer les grandes lignes du projet?∎ they took a hard or tough line on terrorism ils ont adopté une politique de fermeté envers le terrorisme;∎ the opposition takes a harder line on this issue l'opposition a une politique plus dure sur cette question;∎ to follow or to toe the party line suivre la ligne du parti;∎ what line are you going to take? quel parti allez-vous prendre?;∎ we must take a firm line with such people il nous faut être ferme avec des gens comme ça∎ they struggled vainly to hold the line ils ont vainement tenté de maintenir leur position;∎ battle lines lignes fpl de bataille;∎ to infiltrate enemy lines infiltrer les lignes ennemies;∎ regiment/ship of the line régiment m/navire m de ligne(p) (boundary) frontière f, limite f;∎ the distant line of the horizon la ligne lointaine de l'horizon;∎ the (dividing) line between frankness and rudeness la limite entre la franchise et l'impolitesse;∎ to overstep the line dépasser la mesure;∎ the poverty line le seuil de pauvreté;∎ they crossed the state line into Nevada ils ont franchi la frontière du Nevada;∎ to cross the Line (equator) traverser l'équateur∎ she's in the same line (of work) as you elle travaille dans la même branche que toi;∎ what line (of business) are you in?, what's your line (of business)? qu'est-ce que vous faites dans la vie?;∎ if you need anything doing in the plumbing line si vous avez besoin de faire faire des travaux de plomberie;∎ that's not my line ce n'est pas mon rayon;∎ that's more in Katy's line c'est plus du domaine de Katy;∎ opera isn't really my line l'opéra n'est pas vraiment mon genre(r) (range → of products) ligne f;∎ a new line of office furniture une nouvelle ligne de meubles de bureau;∎ they produce or do an interesting line in chairs ils produisent une gamme intéressante de chaises;∎ familiar a rice pudding or something in that line un gâteau de riz ou quelque chose dans ce genre(-là)(s) (production line) chaîne f;∎ the new model will be coming off the line in May le nouveau modèle sortira de l'usine en mai(t) (lineage, ancestry) lignée f;∎ line of descent filiation f;∎ to be descended in (a) direct line from sb descendre en droite ligne de qn;∎ the Windsor line la lignée des Windsor;∎ the title is transmitted by the male line le titre se transmet par les hommes;∎ he comes from a long line of doctors il est issu d'une longue lignée de médecins∎ I'll try and get a line on what actually happened j'essaierai d'avoir des tuyaux sur ce qui s'est réellement passé;∎ the police have got a line on him la police sait des choses sur lui(a) (road, river) border;∎ the avenue is lined with trees l'avenue est bordée d'arbres;∎ crowds lined the streets la foule était ou s'était massée sur les trottoirs∎ lined with silk doublé de soie;∎ the tissue that lines the digestive tract la paroi interne de l'appareil digestif;∎ you need something to line your stomach il faut que tu avales quelque chose avant;∎ Cookery line the baking tin with pastry disposez la pâte dans le moule;∎ walls lined with books des murs tapissés de livres;∎ familiar to line one's (own) pockets s'en mettre plein les poches(d) Technology (bearing) garnir, recouvrir; (brakes) garnir; (wall, furnace) revêtir, incruster; (well) cuveler;∎ to line a shaft with metal blinder un puits;∎ the tubes are lined with plastic l'intérieur des tubes est revêtu d'une couche de plastique►► Marketing line addition ajout m à la ligne;Typography line block cliché m au trait;Computing line break saut m de ligne;line call (in tennis) décision f du juge de ligne;Computing line command ligne f de commande;Finance line of credit ligne f de crédit, ligne f de découvert;line dancing = danse de style country effectuée en rangs;Marketing line differentiation différenciation f de ligne;line drawing dessin m au trait;Sport line drive (in baseball) flèche f;Typography & Computing line end fin f de ligne;Typography & Computing line end hyphen tiret m de fin de ligne;line engraving gravure f au trait;Marketing line extension extension f de ligne;Computing line feed changement m de ligne;American line fence clôture f;Marketing line filling consolidation f de ligne;line fishing pêche f à la ligne;Typography line gauge typomètre m;Sport line judge juge m de ligne;Commerce line management organisation f hiérarchique;Commerce line manager chef m hiérarchique;line noise parasites mpl;line organization organisation f hiérarchique;Computing line printer imprimante f ligne à ligne;Computing line printout imprimé m ligne à ligne;Theatre line rehearsal lecture f collective;Telecommunications line rental abonnement m;Typography & Computing line space interligne m;∎ three line spaces un triple interligne;Typography & Computing line spacing interlignage m, espacement m de lignes;Marketing line stretching extension f de ligne;Typography & Computing line width longueur f de ligne➲ line up∎ he lined up the troops for inspection il fit aligner les hommes pour passer l'inspection(b) (bring into alignment) aligner;∎ the two grooves must be lined up exactly les deux rainures doivent être parfaitement alignées;∎ he had the pheasant lined up in his sights il avait le faisan dans sa ligne de mire∎ I've got a treat lined up for the kids j'ai préparé une surprise pour les gosses;∎ he's lined up an all-star cast for his new film la distribution de son nouveau film ne comprend que des stars;∎ have you got anyone lined up for the job? avez-vous quelqu'un en vue pour le poste?;∎ what have you got lined up for us? qu'est-ce que vous nous préparez?∎ figurative the Liberals lined up behind the government les libéraux ont apporté leur soutien au gouvernement -
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 line
line [laɪn]━━━━━━━━━━━━━━━━━1. noun3. compounds━━━━━━━━━━━━━━━━━1. nounb. ( = boundary) frontière fc. ( = wrinkle) ride ff. (for phone) ligne f• Mr Smith is on the line j'ai M. Smith en ligne• to learn one's lines [actor] apprendre son textei. ( = row) [of trees, parked cars, hills] rangée f ; [of cars in traffic jam] file f ; [of people] (side by side) rang m ; (one behind another) file f ; ( = assembly line) chaîne f• to fall into line with sb ( = conform) se ranger à l'avis de qnk. ( = route) ligne fl. ( = track) voie f• they voted against the government line ils ont voté contre la position adoptée par le gouvernement• to take a strong line on... se montrer ferme sur...• you must be very aware of that in your line of business vous devez en être très conscient dans votre métier• what's your line of business? que faites-vous dans la vie ?p. ( = product) this lager is the shop's best selling line cette bière blonde est ce qui se vend le mieuxq. ( = course) in the line of duty dans l'exercice de ses (or mes etc) fonctionss. (in battle) ligne f• didn't I tell you that all along the line? c'est ce que je n'ai pas arrêté de te dire• somewhere along the line he got an engineering degree je ne sais pas exactement quand, il a décroché son diplôme d'ingénieur► along... lines• along political/racial lines selon des critères politiques/raciaux► in line• if the Prime Minister fails to keep the rebels in line si le Premier ministre ne réussit pas à maîtriser les éléments rebelles• our system is broadly in line with that of other countries notre système correspond plus ou moins à celui des autres pays► into line• to come on line [power station, machine] entrer en service► on the line ( = at stake) (inf) en jeuhe was completely out of line to suggest that... ( = unreasonable) il n'aurait vraiment pas dû suggérer que...• he is out of line with his party ( = in conflict) il est en décalage par rapport à son parti• their debts are completely out of line with their incomes leur endettement est tout à fait disproportionné par rapport à leurs revenusa. ( = mark) [+ face] marquer3. compounds• to keep the lines of communication open with sb ne pas rompre le dialogue avec qn ► line of fire noun ligne f de tir► line-up noun [of people] file f ; ( = identity parade) séance f d'identification (d'un suspect) ; (Football) composition f de l'équipe f► line upa. ( = stand in row) se mettre en rang(s) ; ( = stand in queue) faire la queueb. ( = align o.s.) to line up against sb/sth se liguer contre qn/qch• most senators lined up in support of the president la plupart des sénateurs ont soutenu le présidenta. [+ people, objects] alignerb. ( = find) (inf)• we must line up a chairman for the meeting il faut que nous trouvions un président pour la réunion• have you got something lined up for this evening? est-ce que tu as prévu quelque chose pour ce soir ?• have you got someone lined up? avez-vous quelqu'un en vue ?* * *[laɪn] 1.1) gen, Sport ligne f; (shorter, thicker) trait m; Art trait ma straight/curved line — une ligne droite/courbe
the line AB — ( in geometry) la droite AB
2) (of people, cars) file f; ( of trees) rangée fin straight lines — [plant, arrange] en lignes droites
to be in line — [buildings] être dans l'alignement
3) fig4) ( queue) file fto stand in ou wait in line — faire la queue
to form a line — [people] faire la queue
5) ( on face) ride f6) Architecture ( outline shape) ligne f (of de)7) ( boundary) frontière fthere's a fine line between knowledge and pedantry — de la culture à la pédanterie il n'y a qu'un pas
8) ( rope) corde f; ( for fishing) ligne f9) ( cable) Electricity ligne f (électrique)10) Telecommunications ( connection) ligne fto get off the line — (colloq) raccrocher
11) ( rail route) ligne f ( between entre); ( rails) voie f; (shipping company, airline) compagnie f12) ( in genealogy) lignée fa line from — une citation de [poem etc]
to learn one's lines — Theatre apprendre son texte
14) ( conformity)to bring regional laws into line with federal laws — harmoniser les lois régionales et les lois fédérales
our prices are out of line with those of our competitors — nos prix ne s'accordent pas avec ceux de nos concurrents
you're way out of line! — (colloq) franchement, tu exagères!
15) (colloq) ( piece of information)16) ( stance)17) ( type of product) gamme f18) Militaryenemy lines — lignes fpl ennemies
19) ( equator)20) (colloq) ( of cocaine) ligne (colloq) f (of de)2.in line with prepositional phrase en accord avec [policy, trend]3.transitive verb doubler [garment] ( with avec); tapisser [box, shelf] ( with de); [spectators] border [route]Phrasal Verbs:- line up••all along the line —
somewhere along the line — ( at point in time) à un certain moment; ( at stage) quelque part
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17 line
I
1.
noun1) ((a piece of) thread, cord, rope etc: She hung the washing on the line; a fishing-rod and line.) cuerda, cordel, sedal2) (a long, narrow mark, streak or stripe: She drew straight lines across the page; a dotted/wavy line.) línea3) (outline or shape especially relating to length or direction: The ship had very graceful lines; A dancer uses a mirror to improve his line.) línea4) (a groove on the skin; a wrinkle.) arruga5) (a row or group of objects or persons arranged side by side or one behind the other: The children stood in a line; a line of trees.) fila, hilera6) (a short letter: I'll drop him a line.) cuatro líneas7) (a series or group of persons which come one after the other especially in the same family: a line of kings.) linaje8) (a track or direction: He pointed out the line of the new road; a new line of research.) trazado9) (the railway or a single track of the railway: Passengers must cross the line by the bridge only.) vía10) (a continuous system (especially of pipes, electrical or telephone cables etc) connecting one place with another: a pipeline; a line of communication; All (telephone) lines are engaged.) cable, línea11) (a row of written or printed words: The letter contained only three lines; a poem of sixteen lines.) línea12) (a regular service of ships, aircraft etc: a shipping line.) compañía13) (a group or class (of goods for sale) or a field of activity, interest etc: This has been a very popular new line; Computers are not really my line.) línea, gama14) (an arrangement of troops, especially when ready to fight: fighting in the front line.) línea
2. verb1) (to form lines along: Crowds lined the pavement to see the Queen.) ponerse en fila, hacer cola2) (to mark with lines.) dibujar rayas•- lineage- linear
- lined- liner- lines- linesman
- hard lines!
- in line for
- in
- out of line with
- line up
- read between the lines
II
verb1) (to cover on the inside: She lined the box with newspaper.) llenar, forrar2) (to put a lining in: She lined the dress with silk.) forrar, revestir•- lined- liner- liningline1 n1. línea / raya2. fila / hilera3. tendederoline2 vb1. ponerse en fila2. forrartr[laɪn]1 (in general) línea■ hold the line, please un momento, por favor, no cuelgue2 (drawn on paper) raya4 (row) fila, hilera5 SMALLAMERICAN ENGLISH/SMALL (queue) cola6 (wrinkle) arruga7 (cord) cuerda, cordel nombre masculino; (fishing) sedal nombre masculino; (wire) cable nombre masculino8 (route) vía■ that's not my line! ¡eso no es especialidad mía!■ what's your line? ¿qué haces?, ¿de qué trabajas?11 slang (of cocaine) raya1 (draw lines on) dibujar rayas en2 (mark with wrinkles) arrugar3 (form rows along) bordear■ the crowds lined the streets to greet the local hero la multitud se alineaba a lo largo de las calles para aclamar al héroe local\SMALLIDIOMATIC EXPRESSION/SMALLhard lines! familiar ¡qué mala suerte!in line with figurative use conforme ato be in line for estar a punto de recibirto be on the right lines ir por buen caminoto bring somebody into line familiar pararle los pies a alguiento come to the end of the line llegar al finalto draw the line at something decir basta a algoto drop somebody a line familiar mandar cuatro líneas a alguiento fall into line cerrar filasto know where to draw the line saber decir bastato learn one's lines SMALLTHEATRE/SMALL aprenderse el papelto read between the lines leer entre líneasto stand in line SMALLAMERICAN ENGLISH/SMALL hacer colato step out of line salirse de la fila 2 figurative use saltarse las reglasto take a tough line with somebody tener mano dura con alguiendotted line línea de puntosline drawing dibujo linealline of fire línea de fuegoline of vision campo visualline printer impresora de líneasline spacer interlineador nombre masculino————————tr[laɪn]1 (with material) forrar; (pipes) revestir2 (walls) llenar\SMALLIDIOMATIC EXPRESSION/SMALLto line one's pockets familiar forrarse1) : forrar, cubrirto line a dress: forrar un vestidoto line the walls: cubrir las paredes2) mark: rayar, trazar líneas en3) border: bordear4) align: alinearline vito line up : ponerse in fila, hacer colaline n1) cord, rope: cuerda f2) wire: cable mpower line: cable eléctrico3) : línea f (de teléfono)4) row: fila f, hilera f5) note: nota f, líneas fpldrop me a line: mándame unas líneas6) course: línea fline of inquiry: línea de investigación7) agreement: conformidad fto be in line with: ser conforme ato fall into line: estar de acuerdo8) occupation: ocupación f, rama f, especialidad f9) limit: línea f, límite mdividing line: línea divisoriato draw the line: fijar límites10) service: línea fbus line: línea de autobuses11) mark: línea f, arruga f (de la cara)n.• andana s.f.• cola s.f.• cordel s.m.• fila s.f.• línea (Electrónica) s.f.• línea s.f.• ramo s.m.• raya s.f.• renglón s.m.• retahila s.f.• sarta s.f.• trazo s.m.• verso s.m.v.• aforrar v.• alinear v.• arrugar v.• forrar v.• frisar v.• rayar v.
I laɪn1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up
I [laɪn]1. N•
to draw a line — trazar una línea•
there's a fine or thin line between genius and madness — la línea que separa la genialidad de la locura es muy sutil•
to put a line through sth — tachar or (LAm) rayar algo•
the Line — (Geog) el ecuador- draw the line at sth- know where to draw the line- draw a line underto be on the line —
his job is on the line — su puesto está en peligro, se expone a perder su puesto
- lay it on the lineto lay or put one's reputation on the line — arriesgar su reputación
to put one's ass on the line — (US) ** jugársela *
2) (=rope) cuerda f; (=fishing line) sedal m; (=clothes line, washing line) cuerda f para tender la ropathey threw a line to the man in the sea — le lanzaron un cable or una cuerda al hombre que estaba en el agua
4) [of print, verse] renglón m, línea f"new line" — (in dictation) "otra línea"
•
drop me a line * — (fig) escríbeme•
to learn one's lines — (Theat) aprenderse el papel- read between the lines5) (=row) hilera f, fila f, línea fline of traffic — fila f or cola f de coches
the traffic stretched for three miles in an unbroken line — había una caravana or cola de coches de tres millas
a line of winning numbers — (in bingo, lottery etc) una línea ganadora
•
to be in line with — estar de acuerdo con, ser conforme a•
to bring sth into line with sth — poner algo de acuerdo con algo•
to be out of line with — no ser conforme conhe was completely out of line to suggest that... * — estaba totalmente fuera de lugar que propusiera que...
- reach or come to the end of the linestep 2., 1)6) (=series) serie fthe latest in a long line of tragedies — la última de una larga serie or lista de tragedias
7) (=lineage) linaje m•
the title is inherited through the male/ female line — el título se hereda por línea paterna/materna•
he comes from a long line of artists — proviene de un extenso linaje de artistas•
the royal line — el linaje real8) (=hierarchy)9) (Mil) línea fthe (battle) lines are drawn — (fig) la guerra está declarada
•
the first line of defence — (lit) la primera línea de retaguardia; (fig) el primer escudo protectorfront 5.•
behind enemy lines — tras las líneas enemigas10) (esp US) (=queue) cola f•
to form a line — hacer una cola•
to get into line — ponerse en la cola or a la cola•
to stand in line — hacer cola11) (=direction) línea fthe main or broad lines — [of story, plan] las líneas maestras
•
along or on the lines of — algo por el estilo desomething along those or the same lines — algo por el estilo
along or on political/racial lines — según criterios políticos/raciales
•
in the line of fire — (Mil) en la línea de fuego12) (Elec) (=wire) cable mto be/come on line — (Comput) estar/entrar en (pleno) funcionamiento
13) (Telec) línea fcan you get me a line to Chicago? — ¿me puede poner con Chicago?
•
it's a very bad line — se oye muy malto keep the lines of communication open with sb — mantener todas las líneas de comunicación abiertas con algn
•
hold the line please — no cuelgue, por favor•
Mr. Smith is on the line (for you) — El Sr. Smith está al teléfono (y quiere hablar con usted)hot 4.•
the lines are open from six o'clock onwards — las líneas están abiertas de seis en adelante14) (=pipe) (for oil, gas) conducto m15) (=shape) (usu pl)the rounded lines of this car — la línea redondeada or el contorno redondeado de este coche
16) (=field, area)what line (of business) are you in? — ¿a qué se dedica?
we're in the same line (of business) — nos dedicamos a lo mismo, trabajamos en el mismo campo
line of research — campo m de investigación
it's not my line — (=speciality) no es de mi especialidad
fishing's more (in) my line — me interesa más la pesca, de pesca sí sé algo
17) (=stance, attitude) actitud f•
to take a strong or firm line on sth — adoptar una actitud firme sobre algoto take the line that... — ser de la opinión que...
what line is the government taking? — ¿cuál es la actitud del gobierno?
to follow or take the line of least resistance — conformarse con la ley del mínimo esfuerzo
- toe the linehard 1., 5)to toe or follow the party line — conformarse a or seguir la línea del partido
18) (Comm) (=product) línea fa new/popular line — una línea nueva/popular
19) (Rail) (=route) línea f; (=track) vía fthe line to Palencia — el ferrocarril de Palencia, la línea de Palencia
•
to cross the line(s) — cruzar la vía•
to leave the line(s) — descarrilar21) (=clue, lead) pista f•
to give sb a line on sth — poner a algn sobre la pista de algothe police have a line on the criminal — la policía anda or está sobre la pista del delincuente
22) (=spiel)- feed sb a line about sthshoot 2., 4)23) (Ind) (=assembly line) línea f24) [of cocaine etc] raya f2.VT (=cross with lines) [+ paper] rayar; [+ field] surcar; [+ face] arrugar3.CPDline dancing N — danza folclórica en que los que bailan forman líneas y filas
line drawing N — dibujo m lineal
line editing N — corrección f por líneas
line fishing N — pesca f con caña
line judge N — (Tennis) juez mf de fondo
line manager N — (Brit) (Ind) jefe(-a) m / f de línea
line printer N — impresora f de línea
- line up
II
[laɪn]VT1) (=put lining in) [+ garment] forrar ( with de); (Tech) revestir ( with de); [+ brakes] guarnecer; [bird] [+ nest] cubrirpocket 1., 1)2) (=border)streets lined with trees — calles fpl bordeadas de árboles
* * *
I [laɪn]1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up -
18 venta2
2 = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.Ex. The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.Ex. SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.Ex. One of the company's services is the brokering of on-line data base searches.Ex. Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex. The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.Ex. The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.Ex. She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.----* agencia de venta de billetes = ticket agent, ticket agency.* agencia de venta de entradas = ticket agent, ticket agency.* a la venta = on release.* anuncio de compra-venta = classified ad, classified advertisement.* argumento de venta = sales pitch, product pitch.* aumentar las ventas = boost + sales.* catálogo de libros en venta = publication(s) list.* compra-venta de coches = auto dealer.* condiciones de venta = terms of sale.* con millones de ventas = megaselling.* de gran venta = high selling.* de más ventas = best selling [bestselling/best-selling], top-selling.* departamento de ventas = sales team, sales department.* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.* de venta al detalle = retail.* de venta al por menor = retail.* de venta en el mercado = commercially available.* de venta regular = steady-selling.* empresa dedicada a la venta por correo = mail order company.* encargado de ventas = sales manager.* en venta = for sale, in print, priced, on release, on sale.* estafa de la venta en cadena = pyramid scam.* estar en venta = be up for sale.* estrategia de ventas = sales strategy.* fijación de precio de venta = pricing.* gerente de ventas = sales manager.* impuesto de ventas = sales tax.* impuesto sobre las ventas = sales tax.* ingresos de ventas = sales revenue.* librero de venta al detalle = retail bookseller.* libro de mayor venta = bestseller [best seller/best-seller].* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* libros en venta = books in print.* línea de ventas = line.* lugar en el mercado de venta = market niche.* negocio de venta de coches usados = used car business.* objetivo de ventas = sales target.* perder una venta = lose + sale.* perder ventas = lose + sales.* poner en venta = put on + sale.* postventa = postpurchase.* precio de venta al público = cover price, list price, listed price.* precio de venta al público (P.V.P.) = retail price.* promoción de ventas = sales promotion.* punto de venta = outlet, point of sale.* red de ventas = sales network.* representante de ventas = sales rep, sales representative.* responsable de ventas = sales manager.* rollo de venta = sales pitch, product pitch.* sala de exposición y venta = show room [showroom].* salón de exposición y ventas = salesroom [saleroom].* venta agresiva = hard-sell.* venta al contado = cash sale.* venta al detalle = retailing, retail trade.* venta al por mayor = wholesaling, wholesale.* venta al por menor = retailing, retail trade.* venta a un precio más barato = undercutting.* venta de armas = arms sale.* venta de coches = car sales.* venta de entradas = ticketing.* venta de libros = bookselling [book selling].* venta de material impreso = print sale.* venta de productos comestibles = grocery marketing.* venta de tickets = ticketing.* venta de viviendas = home sale.* venta directa = direct sale, direct marketing, direct selling.* venta directa al público = sale + over the counter.* venta para consumo dentro del establecimiento = on-trade sale.* venta para consumo fuera del establecimiento = off-trade sale.* ventas = sales figures, market share, takings.* ventas al detalle = retail sales.* ventas al por menor = retail sales.* ventas + dispararse = sales + shoot up.* ventas, las = bottom line, the.* venta típica = country inn.* volumen de ventas = turnover, stock turnover, turnover of stock. -
19 to
1.go to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
throw the ball to me — wirf mir den Ball zu
2) (towards a condition or quality) zu3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
with one's back to the wall — mit dem Rücken zur Wand
5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
secretary to the Minister — Sekretär des Ministers
that's all there is to it — mehr ist dazu nicht zu sagen
what's that to you? — was geht das dich an?
7) (until) bisto the end — bis zum Ende
five [minutes] to eight — fünf [Minuten] vor acht
8) with infinitive of a verb zu; expressing purpose, or after academic.ru/75540/too">too um [...] zutoo young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
to rebel is pointless — es ist sinnlos zu rebellieren
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverb1) (just not shut)be to — [Tür, Fenster:] angelehnt sein
2)* * *1. [tə,tu] preposition1) (towards; in the direction of: I cycled to the station; The book fell to the floor; I went to the concert/lecture/play.) zu, auf2) (as far as: His story is a lie from beginning to end.) bis3) (until: Did you stay to the end of the concert?) bis4) (sometimes used to introduce the indirect object of a verb: He sent it to us; You're the only person I can talk to.) zu, mit5) (used in expressing various relations: Listen to me!; Did you reply to his letter?; Where's the key to this door?; He sang to (the accompaniment of) his guitar.) zu, für6) (into a particular state or condition: She tore the letter to pieces.) in7) (used in expressing comparison or proportion: He's junior to me; Your skill is superior to mine; We won the match by 5 goals to 2.) gegenüber, zu8) (showing the purpose or result of an action etc: He came quickly to my assistance; To my horror, he took a gun out of his pocket.) zu9) ([tə] used before an infinitive eg after various verbs and adjectives, or in other constructions: I want to go!; He asked me to come; He worked hard to (= in order to) earn a lot of money; These buildings were designed to (= so as to) resist earthquakes; She opened her eyes to find him standing beside her; I arrived too late to see him.) zu, um zu10) (used instead of a complete infinitive: He asked her to stay but she didn't want to.) zu2. [tu:] adverb1) (into a closed or almost closed position: He pulled/pushed the door to.) zu2) (used in phrasal verbs and compounds: He came to (= regained consciousness).) zu sich, dran•* * *to[tu:, tu, tə]I. PREPOSITION, nach + dat, zu + datshe walked over \to the window sie ging [hinüber] zum Fenster [o ans Fenster]we're going \to town wir gehen/fahren in die Stadtthey go \to work on the bus sie fahren mit dem Bus zur ArbeitI'm going \to a party/concert ich gehe auf eine Party/ein Konzertshe has to go \to a meeting now sie muss jetzt zu einem Meeting [gehen]we moved \to Germany last year wir sind letztes Jahr nach Deutschland gezogenhe flew \to the US er flog in die USAshe's never been \to Mexico before sie ist noch nie [zuvor] in Mexiko gewesenmy first visit \to Africa mein erster Aufenthalt in Afrikathis is a road \to nowhere! diese Straße führt nirgendwohin!parallel \to the x axis parallel zur x-Achsefrom here \to the station von hier [bis] zum Bahnhofon the way \to the mountains/the sea/the town centre auf dem Weg in die Berge/zum Meer/ins [o zum] Stadtzentrum\to the north/south nördlich/südlichtwenty miles \to the north of the city zwanzig Meilen nördlich der Stadtthe suburbs are \to the west of the city die Vororte liegen im Westen der Stadtfrom place \to place von Ort zu Ort\to the right/left nach rechts/linksthere \to the right dort rechtshe's standing \to the left of Adrian er steht links neben Adrian, in + datshe goes \to kindergarten sie geht in den Kindergartenhe goes \to university er geht auf die Universitätdo you go \to church? gehst du in die Kirche?I go \to the gym twice a week ich gehe zweimal wöchentlich zum Fitnessan invitation \to a wedding eine Einladung zu einer HochzeitI've asked them \to dinner ich habe sie zum Essen eingeladenshe took me out \to lunch yesterday sie hat mich gestern zum Mittagessen ausgeführt [o eingeladenshe pointed \to a distant spot on the horizon sie zeigte auf einen fernen Punkt am Horizontto have one's back \to sth/sb etw/jdm den Rücken zudrehenback \to front verkehrt herumthey were dancing cheek \to cheek sie tanzten Wange an Wangeshe put her hand \to his breast sie legte die Hand auf seine Brustshe clasped the letter \to her bosom sie drückte den Brief an ihre Brusttie the lead \to the fence mach die Leine am Zaun festthey fixed the bookshelves \to the wall sie brachten die Bücherregale an der Wand anstick the ads \to some paper klebe die Anzeigen auf ein Blatt Papier7. (with indirect object)I lent my bike \to my brother ich habe meinem Bruder mein Fahrrad geliehengive that gun \to me gib mir das Gewehrchildren are often cruel \to each other Kinder sind oft grausam zueinanderwho's the letter addressed \to? an wen ist der Brief adressiert?what have they done \to you? was haben sie dir [an]getan?her knowledge proved useful \to him ihr Wissen erwies sich als hilfreich für ihnthey made a complaint \to the manager sie reichten beim Geschäftsleiter eine Beschwerde eina threat \to world peace eine Bedrohung des Weltfriedens [o für den Weltfrieden]to be grateful \to sb jdm dankbar seinto be married \to sb mit jdm verheiratet seinto tell/show sth \to sb jdm etw erzählen/zeigenand what did you say \to that? und was hast du dazu gesagt?he finally confessed \to the crime er gestand schließlich das Verbrechenthis is essential \to our strategy dies ist ein wesentlicher Bestandteil unserer Strategiea reference \to Psalm 22:18 ein Verweis auf Psalm 22:18her reply \to the question ihre Antwort auf die Frageand what was her response \to that? und wie lautete ihr Antwort darauf?the keys \to his car seine Autoschlüsselthe top \to this pen die Kappe, die auf diesen Stift gehörtshe has a mean side \to her sie kann auch sehr gemein seinthere is a very moral tone \to this book dieses Buch hat einen sehr moralischen Untertonthere's a funny side \to everything alles hat auch seine komische SeiteI prefer beef \to seafood ich ziehe Rindfleisch Meeresfrüchten vorshe looked about thirty \to his sixty neben ihm mit seinen sechzig Jahren wirkte sie wie dreißigto be comparable \to sth mit etw dat vergleichbar sein[to be] nothing \to sth nichts im Vergleich zu etw dat [sein]her wage is nothing \to what she could earn ihr Einkommen steht in keinem Vergleich zu dem, was sie verdienen könnteto be superior \to sb jdm übergeordnet sein, höher stehen als jdPaul beat me by three games \to two Paul hat im Spiel drei zu zwei gegen mich gewonnenManchester won three \to one Manchester hat drei zu eins gewonnen, zu + datI read up \to page 100 ich habe bis Seite 100 gelesenunemployment has risen \to almost 8 million die Arbeitslosigkeit ist auf fast 8 Millionen angestiegencount \to 20 zähle bis 20it's about fifty miles \to New York es sind [noch] etwa fünfzig Meilen bis New Yorkhe converted \to Islam er ist zum Islam übergetretenhis expression changed from amazement \to joy sein Ausdruck wechselte von Erstaunen zu Freudethe change \to the metric system der Wechsel zum metrischen Systemher promotion \to department manager ihre Beförderung zur Abteilungsleiterinthe meat was cooked \to perfection das Fleisch war bestens zubereitethe drank himself \to death er trank sich zu Todeshe nursed me back \to health sie hat mich [wieder] gesund gepflegtsmashed \to pieces in tausend Stücke geschlagenshe was close \to tears sie war den Tränen nahehe was thrilled \to bits er freute sich wahnsinnigthe shop is open \to 8.00 p.m. der Laden hat bis 20 Uhr geöffnetwe're in this \to the end wir führen dies bis zum Endeand \to this day... und bis auf den heutigen Tag...it's only two weeks \to your birthday! es sind nur noch zwei Wochen bis zu deinem Geburtstag!16. (including)▪ from... \to... von... bis...from beginning \to end von Anfang bis Endefrom morning \to night von morgens bis abendsfront \to back von vorne bis hinten, von allen SeitenI read the document front \to back ich habe das Dokument von vorne bis hinten gelesenhe's done everything from snowboarding \to windsurfing er hat von Snowboarden bis Windsurfen alles [mal] gemachtfrom simple theft \to cold-blooded murder vom einfachen Diebstahl bis zum kaltblütigen Mordit's twenty \to six es ist zwanzig vor sechs\to my relief/horror/astonishment zu meiner Erleichterung/meinem Entsetzen/meinem Erstaunenmuch \to her surprise zu ihrer großen Überraschung\to me, it sounds like she's ending the relationship für mich hört sich das an, als ob sie die Beziehung beenden wolltethat outfit looks good \to me das Outfit gefällt mir gutif it's acceptable \to you wenn Sie einverstanden sindthis would be \to your advantage das wäre zu deinem Vorteil, das wäre für dich von Vorteildoes this make any sense \to you? findest du das auf irgendeine Weise einleuchtend?fifty pounds is nothing \to him fünfzig Pfund sind nichts für ihnwhat's it \to you? ( fam) was geht dich das an?he works as a personal trainer \to the rich and famous er arbeitet als Personal Trainer für die Reichen und Berühmtenthey are hat makers \to Her Majesty the Queen sie sind Hutmacher Ihrer Majestät, der Königineconomic adviser \to the president Wirtschaftsberater des Präsidentenshe was Ophelia \to Olivier's Hamlet in der Verfilmung von Olivier spielte sie neben Hamlet die Opheliahere's \to you! auf dein/Ihr Wohl!\to the cook! auf den Koch/die Köchin!the record is dedicated \to her mother die Schallplatte ist ihrer Mutter gewidmetI propose a toast \to the bride and groom ich bringe einen Toast auf die Braut und den Bräutigam ausa memorial \to all the soldiers who died in Vietnam ein Denkmal für alle im Vietnamkrieg gefallenen Soldaten23. (per)the car gets 25 miles \to the gallon das Auto verbraucht eine Gallone auf 25 Meilenthree parts oil \to one part vinegar drei Teile Öl auf einen Teil Essigthe odds are 2 \to 1 that you'll lose die Chancen stehen 2 zu 1, dass du verlierstshe awoke \to the sound of screaming sie wurden durch laute Schreie wachI like exercising \to music ich trainiere gerne mit MusikI can't dance \to this sort of music ich kann zu dieser Art Musik nicht tanzenthe band walked on stage \to rapturous applause die Band zog unter tosendem Applaus auf die Bühnethirty \to thirty-five people dreißig bis fünfunddreißig Leuteten \to the power of three zehn hoch drei27.▶ that's all there is \to it das ist schon alles▶ there's not much [or nothing] \to it das ist nichts Besonderes, da ist nichts Besonderes dabei1. (expressing future intention) zushe agreed \to help sie erklärte sich bereit zu helfenI'll have \to tell him ich werde es ihm sagen müssenI don't expect \to be finished any later than seven ich denke, dass ich spätestens um sieben fertig sein werdehe lived \to see his first grandchild er durfte erleben, dass sein erstes Enkelkind geboren wurdeI have \to go on a business trip ich muss auf eine Geschäftsreisethe company is \to pay over £500,000 die Firma muss über 500.000 Pfund bezahlenhe's going \to write his memoirs er wird seine Memoiren schreibenI have some things \to be fixed ich habe einige Dinge zu reparierenBlair \to meet with Bush Blair trifft Bushto be about \to do sth gerade etw tun wollen, im Begriff sein, etw zu tun2. (forming requests) zushe was told \to have the report finished by Friday sie wurde gebeten, den Bericht bis Freitag fertigzustellenhe told me \to wait er sagte mir, ich solle wartenI asked her \to give me a call ich bat sie, mich anzurufenwe asked her \to explain wir baten sie, es uns zu erklärenyou've not \to do that du sollst das nicht tunthat man is not \to come here again der Mann darf dieses Haus nicht mehr betretenyoung man, you're \to go to your room right now junger Mann, du gehst jetzt auf dein Zimmer3. (expressing wish) zuI need \to eat something first ich muss zuerst etwas essenI'd love \to live in New York ich würde nur zu gern in New York lebenwould you like \to dance? möchten Sie tanzen?that child ought \to be in bed das Kind sollte [schon] im Bett seinI want \to go now ich möchte jetzt gehenI need \to go to the bathroom ich muss mal auf die Toilettedo you want \to come with us? willst du [mit uns] mitkommen?I'd love \to go to France this summer ich würde diesen Sommer gern nach Frankreich fahren4. (omitting verb)are you going tonight? — I'm certainly hoping \to gehst du heute Abend? — das hoffe ich sehrwould you like to go and see the Russian clowns? — yes, I'd love \to möchtest du gern die russischen Clowns sehen? — ja, sehr gerncan you drive? — yes I'm able \to but I prefer not \to kannst du Auto fahren? — ja, das kann ich, aber ich fahre nicht gernit's not likely \to happen es ist unwahrscheinlich, dass das geschieht, das wird wohl kaum geschehenI was afraid \to tell her ich hatte Angst, es ihr zu sagenhe's able \to speak four languages er spricht vier Sprachenshe's due \to have her baby sie bekommt bald ihr BabyI'm afraid \to fly ich habe Angst vorm Fliegenshe's happy \to see you back sie ist froh, dass du wieder zurück bistI'm sorry \to hear that es tut mir leid, das zu höreneasy \to use leicht zu bedienenlanguages are fun \to learn Sprachenlernen macht Spaßit is interesting \to know that es ist interessant, das zu wissenthree months is too long \to wait drei Monate zu warten ist zu langI'm too nervous \to talk right now ich bin zu nervös, um jetzt zu sprechenI'm going there \to see my sister ich gehe dort hin, um meine Schwester zu treffenshe's gone \to pick Jean up sie ist Jean abholen gegangenmy second attempt \to make flaky pastry mein zweiter Versuch, einen Blätterteig zu machenthey have no reason \to lie sie haben keinerlei Grund zu lügenI have the chance \to buy a house cheaply ich habe die Gelegenheit, billig ein Haus zu kaufensomething \to eat etwas zu essenthe first person \to arrive die erste Person, die ankam [o eintraf]Armstrong was the first man \to walk on the moon Armstrong war der erste Mann, der den Mond betrat7. (expressing intent)we tried \to help wir versuchten zu helfen\to make this cake, you'll need... für diesen Kuchen braucht man...he managed \to escape es gelang ihm zu entkommenI don't know what \to do ich weiß nicht, was ich tun sollI don't know where \to begin ich weiß nicht, wo ich anfangen sollshe was wondering whether \to ask David about it sie fragte sich, ob sie David deswegen fragen solltecan you tell me how \to get there? könne Sie mir sagen, wie ich dort hinkomme?9. (introducing clause)\to tell the truth [or \to be truthful] um die Wahrheit zu sagen\to be quite truthful with you, Dave, I never really liked the man ich muss dir ehrlich sagen, Dave, ich konnte diesen Mann noch nie leiden\to be honest um ehrlich zu sein10. (in consecutive acts) um zuhe looked up \to greet his guests er blickte auf, um seine Gäste zu begrüßenshe reached out \to take his hand sie griff nach seiner Handthey turned around \to find their car gone sie drehten sich um und bemerkten, dass ihr Auto verschwunden warIII. ADVERBinv zuto come \to zu sich dat kommenthey set \to with a will, determined to finish the job sie machten sich mit Nachdruck daran, entschlossen, die Arbeit zu Ende zu bringen* * *[tuː]1. PREPOSITION1) = in direction of, towards zuto go to the doctor( 's)/greengrocer's etc — zum Arzt/Gemüsehändler etc gehen
to go to the opera/concert etc — in die Oper/ins Konzert etc gehen
to go to France/London — nach Frankreich/London fahren
to go to Switzerland —
to go to school to go to bed — zur Schule or in die Schule gehen ins or zu Bett gehen
he came up to where I was standing —
to turn a picture/one's face to the wall — ein Bild/sich mit dem Gesicht zur Wand drehen
2) = as far as, until bisto count (up) to 20 —
3) = in in (+dat)I have never been to Brussels/India — ich war noch nie in Brüssel/Indien
4)= secure to
he nailed it to the wall/floor etc — er nagelte es an die Wand/auf den Boden etcthey tied him to the tree —
5)to give sth to sb — jdm etw gebena present from me to you —
I said to myself... — ich habe mir gesagt...
he was muttering/singing to himself — er murmelte/sang vor sich hin
"To... " (on envelope etc) to pray to God — "An (+acc)..." zu Gott beten
6) in toasts auf (+acc)to drink to sb's health — auf jds Wohl (acc) trinken
7)= next to
with position bumper to bumper — Stoßstange an Stoßstangeclose to sb/sth — nahe bei jdm/etw
at right angles to the wall —
to the west (of)/the left (of) — westlich/links (von)
8) with expressions of time vorit was five to when we arrived — es war fünf vor, als wir ankamen
9) = in relation to zuA is to B as C is to D —
they won by 4 goals to 2 — sie haben mit 4:2 (spoken: vier zu zwei) Toren gewonnen
one person to a room — eine Person pro Zimmer
11) MATH3 to the 4th, 3 to the power of 4 — 3 hoch 4
12)= concerning
what do you say to the idea? — was hältst du von der Idee?to repairing television £30 (Comm) — (für) Reparatur eines Fernsehers £ 30
13)= according to
to the best of my knowledge — nach bestem Wissen14)= accompanied by
to sing to the guitar —to sing sth to the tune of... — etw nach der Melodie von... singen
to dance to a tune/a band — zu einer Melodie/den Klängen or der Musik eines Orchesters tanzen
15)= of
ambassador to America/the King of France — Botschafter in Amerika/am Hofe des Königs von Frankreich16)= producing
to everyone's surprise — zu jedermanns Überraschung17)to begin to do sth — anfangen, etw zu tunI want him to do it — ich will, dass er es tut
18)to see him now, one would never think... — wenn man ihn jetzt sieht, würde man nicht glauben,...19)infinitive expressing purpose, result
to eat/work to live —I did it to help you — ich tat es, um dir zu helfen
to get to the point,... — um zur Sache zu kommen,...
well, not to exaggerate... — ohne zu übertreiben,...
I arrived to find she had gone — als ich ankam, war sie weg
20)I don't want to — ich will nichtwe didn't want to but we were forced to — wir wollten nicht, aber wir waren dazu gezwungen
I intended to (do it), but I forgot (to) — ich wollte es tun, aber ich habe es vergessen
buy it, it would be silly not to — kaufe es, es wäre dumm, es nicht zu tun
he often does things one doesn't expect him to — er macht oft Dinge, die man nicht von ihm erwartet
21)__diams; noun/pronoun + to + infinitive he is not the sort to do that — er ist nicht der Typ, der das täte, er ist nicht der Typ dazuI have done nothing to deserve this — ich habe nichts getan, womit ich das verdient hätte
who is he to order you around? — wer ist er denn, dass er dich so herumkommandiert?
he was the first to arrive — er kam als Erster an, er war der Erste, der ankam
who was the last to see her? —
what is there to do here? —
now is the time to do it — jetzt ist die (beste) Zeit, es zu tun
you are foolish to try it — du bist dumm, das überhaupt zu versuchen
is it good to eat? —
he's too old to be still in short trousers — er ist schon so alt und trägt noch kurze Hosen
2. ADJECTIVEdoor (= ajar) angelehnt; (= shut) zu3. ADVERBto and fro — hin und her; walk auf und ab
* * *toA präp [tuː; tʊ; tə]1. (Grundbedeutung) zu2. (Richtung und Ziel, räumlich) zu, nach, an (akk), in (akk), auf (akk):go to London nach London fahren;from east to west von Osten nach Westen;throw sth to the ground etwas auf den oder zu Boden werfen3. in (dat):have you ever been to London?4. (Richtung, Ziel, Zweck) zu, auf (akk), an (akk), in (akk), für, gegen:that is all there is to it das ist alles;a cap with a tassel to it eine Mütze mit einer Troddel (daran);a key to the case ein Schlüssel für den oder zum Koffer;a room to myself ein Zimmer für mich (allein); → assistant B 1, end C 7, moral B 1, secretary 1, etcthe score is three to one (3-1) das Spiel oder es steht drei zu eins (3:1);two is to four as four is to eight zwei verhält sich zu vier wie vier zu acht8. (Ausmaß, Grenze, Grad) bis, (bis) zu, (bis) an (akk), auf (akk), in (dat):to the clouds bis an die Wolken;from three to four von drei bis vier (Uhr);it’s ten to five es ist zehn vor fünf10. (Begleitung) zu, nach:sing to a guitar zu einer Gitarre singen;a) betont:he gave the book to me, not to you! er gab das Buch mir, nicht Ihnen!b) unbetont:she was a good mother to him sie war ihm eine gute MutterB partikel [tʊ; tə]to go gehen;easy to understand leicht zu verstehen;she was heard to cry man hörte sie weinen2. (Zweck, Absicht) um zu, zu:he only does it to earn money er tut es nur, um Geld zu verdienenI weep to think of it ich weine, wenn ich daran denke;he was the first to arrive er kam als Erster;why blame you me to love you? obs oder poet was tadelst du mich, weil ich dich liebe?5. zur Andeutung eines aus dem Vorhergehenden zu ergänzenden Infinitivs:I don’t go because I don’t want to ich gehe nicht, weil ich nicht (gehen) willC adv [tuː]1. a) zu, geschlossen:pull the door to die Türe zuziehenb) angelehnt:3. SCHIFF nahe am Wind:keep her to!4. to and froa) hin und her,b) auf und ab* * *1.[before vowel tʊ, before consonant tə, stressed tuː] prepositiongo to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
4) (next to, facing)5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
to me — (in my opinion) meiner Meinung nach
7) (until) bisfive [minutes] to eight — fünf [Minuten] vor acht
do something to annoy somebody — etwas tun, um jemanden zu ärgern
too young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverbbe to — [Tür, Fenster:] angelehnt sein
2) -
20 to
[tu:, tu, tə] prepshe walked over \to the window sie ging [hinüber] zum Fenster [o ans Fenster];\to the right/ left nach rechts/links;there \to the right dort rechts;he's standing \to the left of Adrian er steht links neben Adrian;\to the north/ south nördlich/südlich;twenty miles \to the north of the city zwanzig Meilen nördlich der Stadt;the suburbs are \to the west of the city die Vororte liegen im Westen der Stadt;parallel \to the x axis parallel zur x-Achse;we're going \to town wir gehen/fahren in die Stadt;\to the mountains in die Berge;\to the sea ans Meer;\to the park in den Park;from here \to the station von hier [bis] zum Bahnhof;the way \to the town centre der Weg ins Stadtzentrum;they go \to work on the bus sie fahren mit dem Bus zur Arbeit;I'm going \to a party/ concert ich gehe auf eine Party/ein Konzert;she has to go \to a meeting now sie muss jetzt zu einem Meeting [gehen];we moved \to Germany last year wir sind letztes Jahr nach Deutschland gezogen;he flew \to the US er flog in die USA;she's never been \to Mexico before sie ist noch nie [zuvor] in Mexiko gewesen;my first visit \to Africa mein erster Aufenthalt in Afrika;this is a road \to nowhere! diese Straße führt nirgendwohin!she goes \to kindergarten sie geht in den Kindergarten;he goes \to college er geht zur Hochschule [o studiert an der Hochschule];do you go \to church? gehst du in die Kirche?;I go \to the gym twice a week ich gehe zweimal wöchentlich in die Turnhallean invitation \to a wedding eine Einladung zu einer Hochzeit;I've asked them \to dinner ich habe sie zum Essen eingeladen;she took me out \to lunch yesterday sie hat mich gestern zum Abendessen ausgeführt [o eingeladen];she pointed \to a distant spot on the horizon sie zeigte auf einen fernen Punkt am Horizont;to have one's back \to sth/sb etw/jdm den Rücken zudrehen;back \to front verkehrt herumthey were dancing cheek \to cheek sie tanzten Wange an Wange;she put her hand \to his breast sie legte die Hand auf seine Brust;she clasped the letter \to her bosom sie drückte den Brief an ihren Busentie the lead \to the fence mache die Leine am Zaun fest;they fixed the bookshelves \to the wall sie brachten die Bücherregale an der Wand an;stick the ads \to some paper klebe die Anzeigen auf ein Blatt PapierI lent my bike \to my brother ich habe meinem Bruder mein Fahrrad geliehen;give that gun \to me gib mir das Gewehr;he is married \to his cousin Emma er ist mit seiner Kusine Emma verheiratet;I told that \to Glyn ich habe das Glyn erzählt;you should show that rash \to the doctor du solltest den Ausschlag dem Arzt zeigen;what have they done \to you? was haben sie dir [an]getan?;children are often cruel \to each other Kinder sind oft grausam zueinander;who's the letter addressed \to? an wen ist der Brief gerichtet [o adressiert] ?;her knowledge proved useful \to him ihr Wissen erwies sich als hilfreich für ihn;I am deeply grateful \to my parents ich bin meinen Eltern zutiefst dankbar;a threat \to world peace eine Bedrohung des Weltfriedens [o für den Weltfrieden];they made a complaint \to the manager sie reichten beim Geschäftsleiter eine Beschwerde einand what did you say \to that? und was hast du dazu gesagt?;he finally confessed \to the crime er gestand schließlich das Verbrechen;this is essential \to our strategy dies ist ein wesentlicher Bestandteil unserer Strategie;( in response) auf +akk;a reference \to Psalm 22:18 ein Verweis auf Psalm 22:18;her reply \to the question ihre Antwort auf die Frage;and what was her response \to that? und wie lautete ihr Antwort darauf?the keys \to his car seine Autoschlüssel;the top \to this pen die Kappe zu diesem Stift;she has a mean side \to her sie kann auch sehr gemein sein;there is a very moral tone \to this book dieses Buch hat einen sehr moralischer Ton;there's a funny side \to everything alles hat auch seine komische SeiteI prefer beef \to seafood ich ziehe Rindfleisch Meeresfrüchten vor;frogs' legs are comparable \to chicken Froschschenkel sind mit Hühnerfleisch vergleichbar;a colonel is superior \to a sergeant ein Oberst ist ein höherer Dienstgrad als ein Unteroffizier;she looked about thirty \to his sixty gegenüber seinen sechzig Jahren wirkte sie wie dreißig;[to be] nothing \to sth nichts im Vergleich zu etw dat [sein];her wage is nothing \to what she could earn ihr Einkommen steht in keinem Vergleich zu dem, was sie verdienen könntePaul beat me by three games \to two Paul hat im Spiel drei zu zwei gegen mich gewonnen;Manchester won three \to to one Manchester hat drei zu eins gewonnenI read up \to page 100 ich habe bis Seite 100 gelesen;unemployment has risen \to almost 8 million die Arbeitslosigkeit ist auf fast 8 Millionen angestiegen;count \to 20 bis 20 zählen;it's about fifty miles \to New York es sind [noch] etwa fünfzig Meilen bis New Yorkhe converted \to Islam er ist zum Islam übergetreten;his expression changed from amazement \to joy sein Ausdruck wechselte von Erstaunen zu Freude;the change \to the metric system der Wechsel zum metrischen System;her promotion \to department manager ihre Beförderung zur Abteilungsleiterin;the meat was cooked \to perfection das Fleisch war perfekt zubereitet [worden];he drank himself \to death er trank sich zu Tode;she nursed me back \to health sie hat mich [wieder] gesund gepflegt;smashed \to pieces in tausend Stücke geschlagen;she was close \to tears sie war den Tränen nahe;he was thrilled \to bits er freute sich wahnsinnigthe shop is open \to 8.00 p.m. der Laden hat bis 20 Uhr geöffnet;we're in this \to the end wir führen dies bis zum Ende;and \to this day... und bis auf den heutigen Tag...;it's only two weeks \to your birthday! es sind nur noch zwei Wochen bis zu deinem Geburtstag!from... \to... von... bis...;from beginning \to end von Anfang bis Ende;from morning \to night von Kopf bis Fuß;front \to back von vorne bis hinten, von allen Seiten;I read the document front \to back ich habe das Dokument von vorne bis hinten gelesen;he's done everything from snowboarding \to windsurfing er hat von Snowboarden bis Windsurfen alles [mal] gemacht;from simple theft \to cold-blooded murder vom einfachen Diebstahl bis zum kaltblütigen Mordit's twenty \to six es ist zwanzig vor sechsmuch \to her surprise zu ihrer großen Überraschung\to me, it sounds like he's ending the relationship für mich hört sich das an, als ob er die Beziehung beenden wollte;that outfit looks good \to me das Outfit gefällt mir gut;if it's acceptable \to you wenn Sie einverstanden sind;this would be \to your advantage das wäre zu deinem Vorteil, das wäre für dich von Vorteil;does this make any sense \to you? findest du das auf irgendeine Weise einleuchtend?;fifty pounds is nothing \to him fünfzig Pfund bedeuten ihm nichts;what's it \to you? ( fam) was geht dich das an?as a personal trainer \to the rich and famous als persönlicher Trainer der Reichen und Berühmten;they are hat makers \to Her Majesty the Queen sie sind Hutmacher Ihrer Majestät, der Königin;she was Ophelia \to Olivier's Hamlet sie spielte die Ophelia neben Oliviers Hamlethere's \to you! auf dein/Ihr Wohl!;\to the cook! auf den Koch/die Köchin!;the record is dedicated \to her mother die Schallplatte ist ihrer Mutter gewidmet;I propose a toast \to the bride and groom ich bringe einen Toast auf die Braut und den Bräutigam aus;a memorial \to all the soldiers who died in Vietnam ein Denkmal für alle im Vietnamkrieg gefallenen Soldatenthe car gets 25 miles \to the gallon das Auto verbraucht eine Gallone auf 25 Meilen;three parts oil \to one part vinegar drei Teile Öl auf einen Teil Essig;the odds are 2 \to 1 that you'll lose die Chancen stehen 2 zu 1, dass du verlierstshe awoke \to the sound of screaming sie erwachte von lautem Geschrei;he left the stage \to the sound of booing er ging unter den Buhrufen von der Bühne;I like exercising \to music ich trainiere gern zu [o mit] Musik;I can't dance \to this sort of music ich kann zu dieser Art Musik nicht tanzen;the band walked on stage \to rapturous applause die Band zog unter tosendem Applaus auf die Bühnethirty \to thirty-five people dreißig bis fünfunddreißig Leuteten \to the power of three zehn hoch dreiPHRASES:that's all there is \to it das ist schon alles;there's not much [or nothing] \to it das ist nichts Besonderes, da ist nichts Besonderes dabei in forming infinitives1) ( expressing future intention) zu;she agreed \to help sie erklärte sich bereit zu helfen;I'll have \to tell him ich werde es ihm sagen müssen;I don't expect \to be finished any later than seven ich denke, dass ich spätestens um sieben fertig sein werde;sadly she didn't live \to see her grandchildren leider war es ihr nicht vergönnt, ihre Enkel noch zu erleben;I have \to go on a business trip ich muss auf eine Geschäftsreise;the company is \to pay over £500,000 die Firma muss über £500.000 bezahlen;he's going \to write his memoirs er wird seine Memoiren schreiben;I have some things \to be fixed ich habe einige Dinge zu reparieren;Blair \to meet with Putin Blair trifft Putin;be about \to do sth gerade etw tun wollen, im Begriff sein etw zu tun2) ( forming requests) zu;she was told \to have the report finished by Friday sie wurde gebeten, den Bericht bis Freitag fertig zu stellen;he told me \to wait er sagte mir, ich solle warten;I asked her \to give me a call ich bat sie, mich anzurufen;we asked her \to explain wir baten sie, es uns zu erklären;you've not \to do that du sollst das nicht tun;that man is not \to come here again der Mann darf dieses Haus nicht mehr betreten;young man, you're \to go to your room right now junger Mann, du gehst jetzt auf dein Zimmer3) ( expressing wish) zu;I need \to eat something first ich muss zuerst etwas essen;I'd love \to live in New York ich würde liebend [o nur zu] gern in New York leben;would you like \to dance? möchten Sie tanzen?;that child ought \to be in bed das Kind sollte [schon] im Bett sein;I want \to go now ich möchte jetzt gehen;I need \to go to the bathroom ich muss noch einmal zur [o auf die] Toilette;do you want \to come with us? willst du [mit uns] mitkommen?;I'd love \to go to France this summer ich würde diesen Sommer gern nach Frankreich fahren4) ( omitting verb)are you going tonight? - I'm certainly hoping \to gehst du heute Abend? - das hoffe ich sehr;would you like to go and see the Russian clowns? - yes, I'd love \to möchtest du gern die russischen Clowns sehen? - ja, sehr gern;can you drive? - yes I'm able \to but I prefer not \to kannst du Auto fahren? - ja, das kann ich, aber ich fahre nicht gernit's not likely \to happen es ist unwahrscheinlich, dass das geschieht, das wird wohl kaum geschehen;I was afraid \to tell her ich hatte Angst, es ihr zu sagen;he's able \to speak four languages er spricht vier Sprachen;she's due \to have her baby sie soll bald ihr Baby bekommen;I'm afraid \to fly ich habe Angst vorm Fliegen;she's happy \to see you back sie ist froh, dass du wieder zurück bist;I'm sorry \to hear that es ist tut mir leid, das zu hören;easy \to use leicht zu bedienen;languages are fun \to learn Sprachenlernen macht Spaß;it is interesting \to know that es ist interessant, das zu wissen;three months is too long \to wait drei Monate zu warten ist zu lang;I'm too nervous \to talk right now ich bin zu nervös, um jetzt zu sprechen6) ( expressing purpose)I'm going there \to see my sister ich gehe dort hin, um meine Schwester zu treffen;she's gone \to pick Jean up sie ist Jean abholen gegangen;my second attempt \to make flaky pastry mein zweiter Versuch, einen Blätterteig zu machen;they have no reason \to lie sie haben keinerlei Grund zu lügen;I have the chance \to buy a house cheaply ich habe die Gelegenheit, billig ein Haus zu kaufen;something \to eat etwas zu essen;the first person \to arrive die erste Person, die ankam [o eintraf];Armstrong was the first man \to walk on the moon Armstrong war der erste Mann, der je den Mond betrat7) ( expressing intent)we tried \to help wir versuchten zu helfen;\to make this cake, you'll need... für diesen Kuchen braucht man...;he managed \to escape es gelang ihm zu entkommen8) ( after wh- words)I don't know what \to do ich weiß nicht, was ich tun soll;I don't know where \to begin ich weiß nicht, wo ich anfangen soll;she was wondering whether \to ask David about it sie fragte sich, ob sie David deswegen fragen sollte;can you tell me how \to get there? könne Sie mir sagen, wie ich dort hinkomme?9) ( introducing clause)\to tell the truth [or \to be truthful] um die Wahrheit zu sagen;\to be quite truthful with you, Dave, I never really liked the man ich muss dir ehrlich sagen, Dave, ich konnte diesen Mann noch nie leiden;\to be honest um ehrlich zu sein10) ( in consecutive acts) um zu;he looked up \to greet his guests er blickte auf, um seine Gäste zu begrüßen;she reached out \to take his hand sie griff nach seiner Hand;they turned around \to find their car gone sie drehten sich um und bemerkten, dass ihr Auto verschwunden war advinv zu;to come \to zu sich dat kommen;they set \to with a will, determined to finish the job sie machten sich mit Nachdruck daran, entschlossen, die Arbeit zu Ende zu bringen
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